Housing On Top of New Hotel in SoMa Neighborhood Proposed

It’s raining hospitality construction proposals in SF these days. Another one landed just recently to plant a new hotel in the very hot SoMa area. There’s one difference here: the seven story 120-room hotel structure will have an 8th floor with five fine residential units constructed into it. The hotel/housing combo will be erected at 300 Fifth Street, with the proposal filed by Stanton Architecture, acting for the Wong Family. Currently, there’s a Shell gas station occupying the site.

The building’s ground floor (certainly an amenity for the residential unit owners) will include a lobby, bar and breakfast room and retail shops along with offices and back-of-house spaces. It could be that for the residential owners on the 8th floor the hotel is offering concierge service.

This proposed project is one of several that are already swinging cranes near AT&T Park, at 55 Howard St, at 1125 market St, at 744 Harrison St, and at 399 5th St. The new spurt of hotel projects has observers speculating that hotels are being developed over residential housing because of the city’s passage of Prop. C in June, requiring more affordable housing to be built into market-rate projects. Recently a SoMa condo project has morphed from condo to hotel construction.