Porn Palace in Mid-Market Transformed Into Cool Condos

It used to be a popular, notoriously infamous porn palace in the now vanishing underbelly neighborhood of Market Street, the Mid-Market area. Now the building (known as Market Street Cinema) is being demo-ed to make way for condos designed for the gentry class millennial bike-to-work creatives filling up the office buildings in and near the Mid-Market Street area.

The old porn palace was sold by its owners to the Encore Housing Opportunity Fund, based in San Francisco, last year. The new building will be an eight-story midrise (with multistory vertical windows) with 90-units, will have 7500 square feet of retail space and 24 parking spots. It is designed by Levy Design Partners and will cost $56 million.

Robert Huggins of the Encore Fund says the midrise is the first condo project in this section of Market, which is rapidly turning into a desirable street-scene area to call home. “Job creation in the neighborhood is being enhanced by the day and the week and the month. These are millennials who want to live where they work and eat where they work,” said Huggins. Most of the housing in the area is now rentals. Prices for the condos will start at $529,000 for a studio up to $1.17 m for a 2-bedroom unit.

Companies such as Uber, Square, Dolby and Twitter have moved into the Mid-Market area resulting in a large increase in the number of new jobs available. And a large retail complex is scheduled to open Mid-Market in November.