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  • Robots Working in Restaurants in the Bay Area

    Robots are part of the SF Bay Area food scene. Not the foodie scene. But definitely the food scene. Check out a scene on Telegraph Ave in Berkeley recently where a DoorDash robot at two feet tall was ...

  • Four Charts About San Francisco Luxury Home Sales

    The second quarter of 2018 saw the highest quarterly number of SF homes selling for $2 million and above –  probably because quality family homes in good neighborhoods easily sell in the $2-2.5...

  • Just Listed: 1500 Diamond Street

    Your back bedroom opens onto a flowering garden, while at the front a sky lit kitchen and open floor plan take in a shimmering downtown skyline. Head up to the yard with your coffee and your eye will ...

  • San Francisco Real Estate Market Report

    We are pleased to announce that Paragon Real Estate has joined forces with Compass in order to deliver a new level of support and service for our clients. Founded in 2012, Compass is a real estate te...

  • Just Listed: 2347 16th Ave

    In a secret neighborhood known as St. Cecilia’s Parish there’s an avenue shaped like a horseshoe where kids can still play catch outside and neighbors cross the street to say hello. The pastel-col...

  • SF’s November Ballot Includes Tax For Large Companies to Help Homeless

    San Francisco’s City Election committee recently approved a ballot measure up for vote in November 2018 that will address the city’s homeless situation with a tax on the city’s largest companies...

  • Props and Shout-Outs This Week

    Our business is built on referrals from old clients and fellow agents outside San Francisco.  This week’s hat tips go out to Colleen Larkin of Thornwall Properties, Julie Cuellas at Red Oak...

  • New Hotel in SoMa Touting Top Chef, Rooftop Bar

    San Francisco has its share of panoramic rooftop views along with mixologist drinks, and it doesn’t hurt to add another one at the soon-to-open Virgin Hotel with 194 rooms in SoMa, at 250 Fourth Str...

  • Does anyone else remember the Wild Mouse ride at Santa Cruz Beach Boardwalk?

    When I was a kid it was the only ride there I didn’t like. My hip sockets always took a beating in those tiny metal cars, and I never walked away without bruise or two along my swimsuit line. Th...

  • This Week’s Hot ‘Dog’ Links

    It’s a well-known fact there are more dogs than kids in the city these days. Whether you are a long time resident or new to San Francisco, we’ve compiled these links to show you the most dog frien...

  • Renting Is Now Cheaper Than Buying in San Francisco

    The sizzling buying market in SF has now turned another real estate law of gravity on its head: it’s now cheaper to rent than to plunk down the monthly mortgage on a house or condo in the city. Acco...

  • The Fascinating Etymology of SF Neighborhood Names

    San Francisco is the city of colorful, charming neighborhood names, the more edgy colorful the better it seems. As in Dogpatch, which origins is not exactly known but it’s speculated that it was a n...

  • Stuff to Do In the Last Weekend of July 2018

    It’s always a pleasure to sip some good coffee at a good café on an interesting SF street and take a look at what’s coming up for a weekend that happens to be the last weekend in a month—in thi...

  • Seasonality: How Market Dynamics Change by Season

    Seasonality typically affects inventory levels, buyer demand and median home prices, often in very significant ways – as is illustrated in the following charts. However, it is not the only fac...

  • From Luxury to Ultra-Luxury Condos in SF

    Luxury has a certain ring to it in the condo world, and sparks up visions of design and amenities that include, …well, everything you can think of. However, luxury is not enough these days in San Fr...

  • 60,000 New Residential Units in SF Mapped Out

    San Francisco has a pretty big pipeline of new residential unit projects coming into the city—either as approved and being built or in the approval or proposal stages. These projects represent a sig...

  • SF Multi-Unit Residential Income Market

    The Multi-Unit Residential Property Markets of San Francisco, Alameda & Marin Counties This report generally separates out the 2-4 unit and the 5+ unit apartment building markets, since they typi...

  • Hotel Room Boom is Upon San Francisco

    San Francisco—one of the most visited cities in the world—is in the midst of a hotel room boom after several years of slack growth hotel-wise. The largest room increase was back in 2008 with the I...

  • The Symbiotic Affect of a Hot Job Market in SF and Rising Home Prices

    The ecology of San Francisco includes more than its Golden Gate Park and small park flora, and trees along streets and rooftop and inner courtyard gardens. It includes a less helpful symbiotic relatio...

  • What Costs How Much Where in San Francisco

    Median sales price is that price at which half the sales occurred for less and half for more. Average dollar per square foot reflects the livable interior space of a home and does not include garages...