How did my summer sales go?

My sales this summer were concentrated around SOMA/Yerba Buena and Potrero, where I saw a flattening market. Although my sellers achieved good prices, we didn’t see the frenzy of buyers coming to the table that I experienced in the spring. We have a variety of theories on why it was so slow. The most obvious is that it reflected a seasonal trend. Others thought buyer fatigue had set in, with home shoppers worn out and wanting to take a break from competing and losing out over and over again.

One of my associates at Paragon thinks the neighborhoods “South of the Slot” (the “slot” being Market Street) are a bellwether for the rest of the city. Whether this cooling trend will spread to the re- hot districts like Mission, Bernal or the entry-level markets like the Excelsior or Portola Districts remains to be seen.

In the meantime, the upper-end market continues to be robust, provided the homes are on good blocks with no killer flaws. The magical “three bedrooms/two baths on one floor” (which I call the “Unicorn Layout”) still sells like hotcakes and our $2.5 to $4.5M market remains quite active in the northern neighborhoods.

Right now, when I look at specific calls for buyer needs from top agents in the city, the homes that seem hardest to find are big, sleek single families in the Mission/Dolores Park neighborhoods, or condominiums with big square footage on the north side of town.

If you’re looking for your own slice of paradise in the city, give me a call! I’d be thrilled to work with you to find exactly what you need.

Dreaming of San Francisco? Cece Blase offers local advice to San Francisco buyers, sellers and owners– and feeds the dreams of those who wish they could live in Tony Bennett’s ‘City by the Bay.’ Call 415-577-0809 or email

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